Frank Sinatra: New York’s Favorite

“The big lesson in life, baby, is never be scared of anyone or anything.” — Sinatra Soundtracking life’s highs and lows, ‘New York, New York’ is the city’s anthem. Liza Minnelli initially sang the song, yet it was popularised to its full potential by the incredible voice of Frank Sinatra. The fine combo of jazz and soul drifts you into the heart of it all; right to the crowded streets of Manhattan. There is something deep in the lyrics “If I can make it here, I ‘ll make it anywhere”. The ambition to succeed has welcomed IASON ROUVAS and people from all walks of life to strive for their goals. Growing up in Queens, looking across at the city skyline, the energy of the song resonates. It represents a lost golden age of gentleman, dignified hustling, and grit that once defined New Yorkers.